MB&F HM4 Thunderbolt, Titanium

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Watchdrawer

Deeply inspired by pilot watches and the model aircraft from Max Büsser's childhood, the HM4* is an adult take on a fond hobby – sleek, futuristic, with just a hint of steampunk. A complex example with its titanium and sapphire glass case, the watch lives up to the spirit of the horological machines, closer to the kinetic sculpture that the brand strives for, meant to be worn and admired.

How we see time

As Max Büsser says, “We’re not innovating because we want to change the world of watchmaking. We’re innovating because we want to change our own world. Once something has been done, there is absolutely no point in doing the same thing because it’s impossible to feel truly proud of it.”

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What is perhaps most interesting is the shift and desire for something new in a world that is constantly seeking to reinvent itself. Büsser stresses this need for invention particularly in terms of design: “There are brands that typically come up with a great idea at one point and keep working on that idea for maybe the next 40 to 50 years, but a truly revolutionary brand is one with which every time they come up with an idea, they say ‘Ok, well, that’s done. Let’s do something different now.’”