A departure from the usual H. Moser & Cie fare, this 39mm, palladium-cased "Mayu" example features an incredibly traditional aesthetic that is an elegant breath of fresh air. In addition to the greyscale, monochromatic appearance, we see that the watch still features their signature elements, as seen in the fumé dial, comfortably-designed case, and beautifully finished movement.
MINIMAL THINKING VS THINKING MINIMALIST
H. Moser & Cie. is a brand whose approach to minimal design almost seems like a rebuke of the industry’s maximal preferences. Edouard Meylan, chief executive officer and owner of the brand, told us: “Minimalism is more than an aesthetic – it is a philosophy, an art of living. For H. Moser & Cie., minimalism has become a signature. Our Concept watches, without logo and without indices, speak by themselves.”
In his view, purposeful design is key to recall a much vaunted pursuit of all watch brands. This is as true of the Tank Must as it is of H. Moser & Cie.’s designs. “We wanted to let our products speak by themselves, reminding us that true luxury products are immediately recognisable even without any logo. We also wanted to put the products back under the spotlight, to get back to the essence of watchmaking, when the watches did not wear any logo,” Meylan says.