Launched by Rolex in 1945, in celebration of the brands 40
th Anniversary, the Rolex Datejust was the first self-winding wrist chronometer to indicate the date in a window on the dial. Since this introduction, the Datejust has become one of the most iconic and popular watches in the Rolex catalogue. It was described alongside the Rolex GMT and Submariner, in the brands marketing materials of the time as “a bit of both, and a substantial character at any level”. With its understated look and size, it offers a practical, everyday alternative to Rolex’s other highly-purposeful tools watches - Chronometer certified, waterproof, with a near-perfect aesthetic balance.
The Datejust combined many of Rolex’s most successful innovations, including Rolex’s two-piece, screw-down case. In 1926, the ‘Oyster’ case became the very first waterproof wristwatch case to be produced serially, as well as the first fully-integrated waterproof case overall. This particular case dates to 1981 (serial 543 XXXX).
The dial of this Rolex Datejust is in exceptionally good condition, has a sunburst silver finish, applied index markers, with classic 'ROLEX’ and ‘OYSTER PERPETUAL DATEJUST' text referenced on it. The tritium dots on the T-Swiss-Made-T dial are all present, and show the same light patina as the handset. It also has its Rolex crown and comes equipped with its original Jubilee bracelet and clasp.
Inside the watch, it houses Rolex’s calibre 3035 ‘Officially Certified Superlative Chronometer’ grade automatic movement. The mechanism features a lever escapement, 26 jewels, mono-metallic balance and KIF shock-absorber, beating at a rate of 28,800 BPH. The Rolex 3035 movement is the earliest iteration of the high-beat, ‘3000’ in-house system, developed and introduced in 1977. An improvement on Rolex’s 1500 series, the 3035-movement increased the balance speed from 19,800 BPH to 28,800 BPH, allowing for more accurate timekeeping. As with many later production models, this Rolex Datejust also features a highly-practical quick-set date function, first introduced to automatic self-winding movements by the calibre 3035.
Viewings can be arranged in Central London by appointment only.